If you’re marketing to too many random people that aren’t your target listeners, you’ll end up with many plays, but few likes this is why reposts are important.ĭo not pay for followers and plays. The trick to get your ratio in the right zone is to have interested people to listen. I would say that 10% ratio is very good already, but if you make it up to 15 pr 20%, then I’d say the track was a success. Let’s say your track has 140 plays, 3 reposts and 14 likes.Ī relatively successful track is identified by the number of likes vs the number of plays. The main mistake people make is to try to replicate plays of far more popular musicians. Find a producer you like who produces music similar to you and have roughly equal or a bit more followers than you do. Scenario: Release a track on Soundcloud we’ll take two weeks to build up momentum but the more time you take, the better.įirst, try to visualize a number of plays you’d like based on a model track you like. Our goal for this is to get more online followers, widen up your network, and hopefully get a bit of attention from labels and some DJs who might play it out.
In this hypothetical situation, we will try to create momentum online to have people come and listen to the track. Let’s create a plan that uses all these points in a hypothetical scenario to promote a song you’re releasing. If you’re constantly posting things that are egotistically and promoting “your brand”, no one will pay attention. Being selfless in most of your online posts vs self-promotion is a critical tone you want to hit on. Helping others or being part of something always strikes a chord in people. Another general rule is that people enjoy useful information. Sharing something positive will leave a better impression. Apparently, if people see three things you’ve done, it will imprint an impression on their memory. Some basic marketing rules also apply here. Bonus points if you did something fun that people do want to hear about. Hanging out with friends and sharing it on social media.Contributing to someone else’s success.Sharing positive news regarding something that is not related to yourself.Having a really cool picture of yourself online.The more imaginative you are, the better the results will be.
Through the experience of running my label Archipel for years, as well as other projects, I noticed that what created momentum was the usually initiated through a few diverse actions. It’s not because a track is published online that it will sell, get success, or get attention.You are in no way entitled to have people listening to and liking your music.To remain humble and grounded, let me offer you a few rules I’ve applied throughout my musical life: The number one mistake people make that hurts their momentum is release a track out of the blue and expect people to listen to and engage with it without any additional preparation or planning doing this will make you bitter and frustrated.
You can view this as the beginning of a wave. “Momentum is when you manage to get a certain amount of people to talk about something you created enough to generate a certain level of enthusiasm that reaches other people out of your circle of contacts, organically.”įor instance, you might publish a song on Soundcloud and have a certain number of people who comment, like, repost but you didn’t ask for it. Perhaps it needs to be re-energized, or perhaps it’s time to change waves.Įven if your wave fades out, you can still rebuild your momentum. Getting booked regularly is sort of like a wave you can surf for a while, but it can end, and you should take a moment to question why the ecosystem isn’t supporting you anymore. When I come into a period where bookings start slowing down (or requests to work with me), I think of this new phase as a sort of “hibernation” it’s a time to focus on other things that are important for the next time I start getting booked again to re-create upward momentum. Not getting booked can actually be a good thing. Perhaps you were enjoying a phase of being booked frequently that’s now coming to an end, or perhaps the music ecosystem is changing and you might be out of tune with what’s currently demand. If there’s one thing that haunts all artists, it’s entering a phase where you’re not getting booked for shows, or not getting any attention in general.
0 kommentar(er)
